Privacy Policy
Last updated: October 2026
At Wild Heeler, we take your privacy seriously. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website and subscribe to our communications.
Information We Collect
When you sign up for The Wild Heeler List via our newsletter forms, we collect:
- Email address (required)
- Phone number (optional — for future SMS marketing)
- Source identifier (which form you used: hero, newsletter, etc.)
Marketing Communications Consent
By submitting our newsletter signup forms, you explicitly consent to receive:
- Email marketing — Seasonal notes, product updates, and heeler guidance delivered to your inbox
- SMS marketing (if you provide a phone number) — Time-sensitive alerts and updates via text message
Consent is obtained through a mandatory, unchecked checkbox on each form. You may withdraw consent at any time by clicking the unsubscribe link in any email or replying STOP to any text message.
Double Opt-In
We use a double opt-in process via MailerLite. After submitting your information, you will receive a confirmation email. You must click the link in that email to complete your subscription. This ensures you genuinely want to receive our communications and protects against unauthorized signups.
How We Use Your Information
- Send The Wild Heeler List newsletter and related content
- Send SMS marketing messages (if opted in)
- Analyze signup sources to improve our content strategy
- Comply with legal obligations
We do not sell your personal information to third parties.
Data Storage & Processing
Your information is stored securely in MailerLite (our email service provider) and processed in accordance with their privacy policy. MailerLite is GDPR-compliant and provides data processing agreements.
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected].
Cookies & Analytics
This site uses minimal cookies for functionality (dark mode preference, view transitions). We do not currently use third-party analytics cookies.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
Contact
Questions about this Privacy Policy? Contact us at [email protected].